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10 MAIN REASONS
TO HAVE A WEBSITE:
CHEAP
FORM OF ADVERTISEMENT - After the initial
design
of the site - it's less than $10 per month to
have a
website!
The Internet is being used on a regular basis by
millions of people worldwide with more connecting every
day. Many of the new users come from countries around
the world. They want to buy the "latest and greatest"
products. They have money. With the Internet they can
become your customer! How much do you think it would
cost you to advertise in California, New York and Florida
everyday for a year? Compare that to the cost of a
website for a year.
ANSWER
REPETITIVE QUESTIONS - Websites are a
great way to provide personalized support for your
customers with answers to common questions; such as
store hours! Easily provide assistance on specific products
or services, and a variety of ways in which you can
be
contacted. Do all this without answering a phone or
hiring
additional staff. Every business should have a website
to
send customers and clients for more information.
When it is busy in your store, not all visitors will
be able to
speak to one of your sales people. Opportunities to
cross
sell ("did you see that we also sell ...")
are lost. But on a
carefully constructed website you can make sure that
people are exposed to other offers that may interest
you.
A classic example is Amazon.com, which is very successful
with an automated suggestion feature ("Customers
who
bought this title also bought:...").
EASILY
MAKE CHANGES - If you have produced "paper"
catalogs orbrochures then you know how difficult and
expensive it is to change them. You want to add a new
item, or the phone company changed your area code. No,
no! What a pain with paper! With your Internet site,
changing anything is a simple and inexpensive process.
Brochures and flyers only allow for a few lines of
communication. A carefully crafted website can guide
your
clients, suppliers or employees through page after page
of
information. Another advantage is that you can add audio
and video to these pages - something that paper
communication tools cannot offer.
EASIER
TO REMEMBER - When you are on the road
passing by an advertisement It is easier to remember
a
website URL than a telephone number - Especially if
your
not familiar with the area code!
NO
MORE SMUDGES! - Your portfolio will always
look it's
best! No more smudges or ripped pages to worry about
and It can't get shuffled to the side of the desk and
mixed
in with all the other paperwork for that major design
firm
you're trying to land. For the freelance artists, designers,
comics, poets, and all other individualists who are
trying to
get ther name out in the world - the days of paper
portfolios are over!
SOCIETY
- In today's fast-paced business world businesses
without a web presence will be left behind. Online shopping
and searching is becoming the standard and millions
search
for services everyday on the Internet. With such a vast
and active market available through the World Wide Web,
a company (No Matter The Size!) would be foolish not
to
take advantage of the Internet as a business promotional
tool. EVERY small or home-based business should consider
a
website. There are certainly some businesses where a
website offers nothing of value but for the vast majority
a
website can be a very effective sales channel and
marketing tool.
E-Mail
- Communicate anywhere in the world with
customers and employees and pay NO long distance
telephone charges. Create a professional email address
that is specific to you or your business (such as
tech@cgrafiks.com) and eliminate the endless paper trails
and waiting days for the post man! For example, you
can
send an updated proposal to a client across the country
-
and have results within the same day! Added benefit:
you
will have an email address Something@Somewhere.com,
so
you will never have to change addresses again!
(Not even in case you decide to witch Internet providers
-
for instance from Frontier to Charter)
Reach
customers that speak a foreign language
Why restrict your market to the "English-speaking"
world?
Translate your website into a number of languages and
offer a choice to users when they come to your home
page
to further increase your exposure.
Try
new ideas CHEAP! - When you use the Internet,
you
can try new ideas usually for little invested on your
part. It
doesn't work, OK, you learned. Modify it your idea.
Improve it. At the very least you'll know more than
your
competitors. Who could imagine that authors would put
their books on the Internet? Well, that's what people
are
trying with the hope that customer's will like what
they read
enough so that they'll buy the paper version.
ADVERTISE
SPECIALS - Say you just received a new
product and you want to advertise a "special."
Reaching
your customers via the phone, sending a letter, or FAX
would be time-consuming and expensive. With the Internet
you can send out an e-mail to 500 of your best customers
with the click of your mouse. You can put a "SPECIAL"
notice on your website advertising the new product.
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