10 MAIN
REASONS
TO HAVE A WEBSITE:
CHEAP
FORM OF ADVERTISEMENT - After the
initial design of
the site - it's less than $10 per month to have a website! The Internet
is being used on a regular basis by millions of people worldwide with more
connecting every day. Many of the new users come from countries aroundthe world.
They want to buy the "latest and greatest"
products. They have money. With the Internet they can become
your customer! How much do you think it would cost you to advertise
in California, New York and Florida everyday for a year? Compare
that to the cost of a website for a year.
ANSWER
REPETITIVE QUESTIONS - Websites are a great way
to provide personalized support for your
customers with answers to common questions; such as store
hours! Easily provide assistance on specific products or
services, and a variety of ways in which you can be
contacted. Do all this without answering a phone or hiring
additional staff. Every business should have a website to
send customers and clients for more information.When it is
busy in your store, not all visitors will be able to speak
to one of your sales people. Opportunities to cross sell
("did you see that we also sell ...") are
lost. But on a carefully constructed website you can make
sure that people are exposed to other offers that may interest
you. A classic example is Amazon.com, which is very successful
with an automated suggestion feature ("Customers who
bought this title also bought:...").
EASILY
MAKE CHANGES - If you have produced "paper" catalogs or
brochures then you know how difficult and expensive
it is to change them. You want to add a new item, or the
phone company changed your area code. No, no! What a pain with paper! With
your Internet site, changing anything is a simple and inexpensive process.Brochures
and flyers only allow for a few lines of communication. A carefully crafted
website can guide your clients, suppliers or employees through page after page
of information. Another advantage is that you can add audio and video to these
pages - something that paper communication tools cannot offer.
EASIER
TO REMEMBER - When you are on the road passing by an advertisement
It is easier to remember
a website URL than a telephone number - Especially if your
not familiar with the area code!
NO
MORE SMUDGES! - Your portfolio will always look
it's best! No more smudges or ripped
pages to worry about and It can't get shuffled to the side
of the desk and mixed in with all the other paperwork for
that major design firm
you're trying to land. For the freelance artists, designers,
comics, poets, and all other individualists who are trying
to get ther name out in the world - the days of paper
portfolios are over!
SOCIETY -
In today's fast-paced business world businesses without
a web presence will be left behind. Online shopping
and searching is becoming the standard and millions
search for services everyday on the Internet. With
such a vast and active market available through the
World Wide Web, a company (No Matter The Size!) would
be foolish not to take advantage
of the Internet as a business promotional tool. EVERY
small or home-based business should consider a website.
There are certainly some businesses where a website
offers nothing of value but for the vast majority
a website can be a very effective sales
channel and marketing tool.
E-Mail -
Communicate anywhere in the world with customers and employees
and pay NO long distance telephone
charges. Create a professional email addressthat is specific
to you or your business (such as tech@cgrafiks.com) and eliminate
the endless paper trails and waiting days for the post man!
For example, you can send an updated proposal to a client
across the country - and have results within the same day!
Added benefit: you
will have an email address Something@Somewhere.com, so you
will never have to change addresses again! (Not even in case
you decide to witch Internet providers - for instance from
Frontier to Charter)
Reach
customers that speak a foreign language
Why restrict your market to the "English-speaking"
world? Translate your website into a number of languages
and offer a choice to users when they come to your home page
to further increase your exposure.
Try
new ideas CHEAP! - When you use the Internet,
you can try new ideas usually for little
invested on your part. It doesn't work, OK, you learned.
Modify it your idea. Improve it. At the very least you'll
know more than your competitors. Who
could imagine that authors would put
their books on the Internet? Well, that's what people
are trying with the hope that customer's will like what
they read enough so that they'll buy
the paper version.
ADVERTISE
SPECIALS - Say you just received a new product
and you want to advertise a "special."
Reaching your customers via the phone, sending a letter,
or FAX would be time-consuming and expensive.
With the Internet you can send out an e-mail to 500 of your
best customers with the click of your
mouse. You can put a "SPECIAL" notice on your website
advertising the new product. |
3 Types of
Websites:
1. PERSONAL
WEBSITES
One of the most popular types of sites that people choose to build. Usually about
their hobbies and interests ; complete with pictures and text.
Many families are no longer in the same geographical area; they may even be spread
over several countries... A website can be a great way to keep in contact. Share
pictures, movies, stories on a website for all family members to see.
2. BUSINESS
WEBSITES
Whether you plan to sell products online or just want to tell customers about
your business's services, you can do so with a business website. Mom and Pop
operations, small businesses, and large corporations alike are promoting their
businesses using the power of a website.
3. WEB
BLOGS
Another form of a personal website is the increasingly popular blog or weblog.
Blogs are simply an online journal. Some use them for venting, others for sharing
stories and even more just a place to pen their thoughts and feelings in cyber
space.
TIPS: -
By offering
clients access to a website just for them, you
can reward them for their loyalty.This website
can for instance be used to offer specials, unique
tips or other benefits. You can create an online
club for Loyal Customers.
Websites allow you to offer Service 365/24/7
!
Websites
allow you to present your target audience with
something fun. Flash animations. as a quirky way
to make a point or explain something, can build
a lot of goodwill. Skilful copywriting can be used
to solicit a wink and a smile from time to time.
Sales is all about emotion, and websites allow
you many ways to evoke these in a favourable way.
But makesure that the FUN is appropriate, or else
you will be evoking powerful negative emotions.
Pre-launch campaigns
can be highly effective. Websites can be used to build the
buzz, havea few teasers, a countdown clock, press releases
and news about the ongoing campaign. You may even show a
picture
of just a tiny part of the new product: "can you guess
what it is?"
CONTACT US
TO GET YOUR WEBSITE
STARTED
TODAY!
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