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WEBSITE
TIPS

TIPS FOR A SUCCESSFULL
WEBSITE

There are some guidelines for a   
   successfull website.

 1. Decide if you are going to develop your own website or
        contract with a developer. If the latter, search the web
        for possible candidates. If you are doing it yourself, visit
               a bookstore or search the web and pick up one of the
               many excellent references on Web Publishing and html.
               If you don't have the time, hire someone and ensure
               they have the required expertise. A child can write
               html code. Designing an effective website takes
               an expert.  We can help!

      2. Apply for a domain name. (You can do it yourself at
               online or have your ISP do it for you. Think up
               three names ... it is likely you will not get your first
               choice. Take your time ... this domain name becomes
               your permanent identifier! We can do this for you.

      3. Carefully outline and organize the material you want to                place on the web. Don't do it "on the fly."

      4. Decide on the "look" of your pages. Browse the web for                ideas, and create sketches if necessary.

      5. Your website MUST provide a service as well as present                your product or service that you are selling.

      6. Your website must be EASY to use. The design of the
               site  must make it easy for the user to navigate and not
               get lost. A confused visitor will simply leave. You MUST
               gain the visitors attention within the first 10
               seconds of entering your site or they will leave!

      7. Your website will go nowhere without a sustained
               marketing effort. We Can Help!

   WEB DESIGN TIPS: -
   Get the most out of your site!


      1
LARGER PACKAGES Buy your Domain and Hosting
               Package for a long time! The search engines look higher
               on a website that is registered for 3 years; than a site
               that is only registered for a year!

      2
. LOADING TIME. Users will not wait. You have about
               10-seconds to catch and keep a visitor. Your home page
               should load quickly. Ensure this by keeping graphic files
               small (optimize all graphics with "Gif Wizard" at
               http://www.gifwizard.com), backgrounds simple and by
               using height and width tags with every graphic. The
               height/width tags will force the text to load first giving
               the user something to read while the graphics load. It is
               also a good idea to use ALT tags with the graphic tag so
               that the graphic is identified to the user while it loads.

      3. BROWSER FRIENDLINESS. There are many different
               browsers in use. Ensure your home page is friendly to all
               of them. Do this by keeping your page simple and if you
               are using frames, tables, image maps and other
               enhancements, ensure you have an alternate page
               available for browsers that cannot display the
               enhancements. For example, we use frames so we
               provide a "non-frame" gateway for those users with
               older non-frame friendly browsers.

      4. ORGANIZED MESSAGE. The user should be
               immediately presented with a description of your site ...
               what it's for and what's in it. Also, make it easy for the
               user to navigate your site. For example, make certain
               there is always an obvious way to return to the home
               page from anywhere within your site.

      5. META TAGS. These html tags are used to define the
               name and content of you site. Proper use of META tags
               will ensure that some important (large) search engines
               can find and properly index your site. Also ensure each
               webpage is property "titled" within the header tags.
               Learn about meta statements at
               http://www.metatag.webpromote.com.

      6. UPDATE FREQUENTLY. Ensure that visitors will return
               to your site by constantly updating its content. This
               cannot be stressed enough - a static site will not grow.

      7. ASK FOR FEEDBACK. Make it easy for a visitor to
               e-mail you comments.

   MARKETING IDEAS -
   Attracting Vistors

   We have found the following to be very effective in building
   and sustaining traffic to our website. I hope it goes without   
   saying that website sales are directly proportional to traffic!

      1. Get listed with the major search engines. You can pay
               each one individually for submission (Google , Yahoo,
               MSN, which can get expensive!) or let us do this for you                for a much smaller fee!

      2. Utilize traditional and internet-based news releases.

      3. Engage in strategic mutual link development. This is
               quite important - 25% of our traffic comes to us via
               these links This takes time but is worth the effort.

      4. Participate in newsgroups and listservs. Don't advertise -
               provide useful information. Let your "signature" do the
               advertising. Don't become a pest.

      5. Include your URL on EVERYthing: telephone answering
               machine, literature, business cards and stationary,
               traditional adverts, etc. We added our website to the
               outside sign and traffic increased 20%

      6. Develop a newsletter. (Preferably e-mail based) This
               brings traffic ... and sales. Got a new special? Let your list
               know about it - at no cost.

      7. Write articles for journals and periodicals that relate to
               what you do. Include a byline with your URL, of course.

      8. Make sure you are using a "signature" with your e-mail
               and include your URL.

   KEEPING VISITORS -
   Attracting Vistors is easy .. Now Keep Them!

      1. Content, content, content. Your site must say
               something, teach something, provide valuable useful
               information. This is the most important element of any
               successful website. Furthermore, this information must
               be dynamic - kept up to date and always changing.

      2. As noted earlier, website navigation is very important.
               It must be easy to find anything within your site and it
               should not be impossible to "get lost." It is amazing how
               many websites ignore this important element of website
               design.

  These strategies are what work for us,
and we know they will work for you.
    As you can see; There is a lot of time
and hard work involved in creating a successfull website.

If you feel this is going to be too
much for you or you want us to
speed up the process and get you online now...
CONTACT US
... That's our job!







 
 
 
 
 
   
 
 
   
Tel: 931-335-0398 - Call For Appointment!
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