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There are some guidelines for a
successfull website.
1.
Decide if you are going to develop your own website
or
contract with a developer. If the latter, search the
web
for possible candidates. If you are doing it yourself,
visit
a bookstore or search the web and pick up one of the
many excellent references on Web Publishing and html.
If you don't have the time, hire someone and ensure
they have the required expertise. A child can
write
html code. Designing an effective website takes
an expert. We can help!
2.
Apply for a domain name. (You can do it yourself at
online or have your ISP do it for you. Think up
three names ... it is likely you will not get your first
choice. Take your time ... this domain name becomes
your permanent identifier! We can do this for
you.
3.
Carefully outline and organize the material you want
to
place on the web. Don't do it "on the fly."
4.
Decide on the "look" of your pages. Browse
the web for
ideas, and create sketches if necessary.
5.
Your website MUST provide a service as well as present
your product or service that you are selling.
6.
Your website must be EASY to use. The design of the
site must make it easy for the user to navigate
and not
get lost. A confused visitor will simply leave. You
MUST
gain the visitors attention within the first 10
seconds of entering your site or they will leave!
7.
Your website will go nowhere without a sustained
marketing effort. We Can Help!
WEB DESIGN TIPS: -
Get the most out of your
site!
1 LARGER
PACKAGES Buy your Domain and Hosting
Package for a long time! The search engines look higher
on a website that is registered for 3 years; than a
site
that is only registered for a year!
2. LOADING
TIME. Users will not wait. You have about
10-seconds to catch and keep a visitor. Your home page
should load quickly. Ensure this by keeping graphic
files
small (optimize all graphics with "Gif Wizard"
at
http://www.gifwizard.com), backgrounds simple and by
using height and width tags with every graphic. The
height/width tags will force the text to load first
giving
the user something to read while the graphics load.
It is
also a good idea to use ALT tags with the graphic tag
so
that the graphic is identified to the user while it
loads.
3.
BROWSER FRIENDLINESS. There are many
different
browsers in use. Ensure your home page is friendly to
all
of them. Do this by keeping your page simple and if
you
are using frames, tables, image maps and other
enhancements, ensure you have an alternate page
available for browsers that cannot display the
enhancements. For example, we use frames so we
provide a "non-frame" gateway for those users
with
older non-frame friendly browsers.
4.
ORGANIZED MESSAGE. The user should
be
immediately presented with a description of your site
...
what it's for and what's in it. Also, make it easy for
the
user to navigate your site. For example, make certain
there is always an obvious way to return to the home
page from anywhere within your site.
5.
META TAGS. These html tags are used
to define the
name and content of you site. Proper use of META tags
will ensure that some important (large) search engines
can find and properly index your site. Also ensure each
webpage is property "titled" within the header
tags.
Learn about meta statements at
http://www.metatag.webpromote.com.
6.
UPDATE FREQUENTLY. Ensure that visitors
will return
to your site by constantly updating its content. This
cannot be stressed enough - a static site will not grow.
7.
ASK FOR FEEDBACK. Make it easy for
a visitor to
e-mail you comments.

MARKETING
IDEAS -
Attracting Vistors
We have found the following to be very
effective in building
and sustaining traffic to our website.
I hope it goes without
saying that website sales are directly
proportional to traffic!
1.
Get listed with the major search engines.
You can pay
each one individually for submission (Google , Yahoo,
MSN, which can get expensive!) or let us do this for
you
for a much smaller fee!
2.
Utilize traditional and internet-based
news releases.
3.
Engage in strategic mutual link development.
This is
quite important - 25% of our traffic comes to us via
these links This takes time but is worth the effort.
4.
Participate in newsgroups and listservs.
Don't advertise -
provide useful information. Let your "signature"
do the
advertising. Don't become a pest.
5.
Include your URL on EVERYthing: telephone
answering
machine, literature, business cards and stationary,
traditional adverts, etc. We added our website to the
outside sign and traffic increased 20%
6.
Develop a newsletter. (Preferably e-mail
based) This
brings traffic ... and sales. Got a new special? Let
your list
know about it - at no cost.
7.
Write articles for journals and periodicals
that relate to
what you do. Include a byline with your URL, of course.
8.
Make sure you are using a "signature"
with your e-mail
and include your URL.

KEEPING VISITORS -
Attracting Vistors
is easy .. Now Keep Them!
1.
Content, content, content. Your site
must say
something, teach something, provide valuable useful
information. This is the most important element of any
successful website. Furthermore, this information must
be dynamic - kept up to date and always changing.
2.
As noted earlier, website navigation
is very important.
It must be easy to find anything within your site and
it
should not be impossible to "get lost." It
is amazing how
many websites ignore this important element of website
design.
These
strategies are what work for us,
and we know they will work for you.
As you can see; There is a lot of
time
and hard work involved in creating a successfull website.
If you feel this is going to be too
much for you or you want us to
speed up the process and get you online now...
CONTACT US
... That's our job!
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